DESIGNED IN SWEDEN

Designed for freedom.

Pay your way - wherever life takes you.

Shop products How it works →

DESIGNED IN SWEDEN

A fun way to pay.

Modern payment wearables designed for everyday life.

Shop products How it works →

01 — The ecosystem

Your bank card —
[in a different form.]

Simple payment devices designed to replace the need for wallets and phones.

EVERYDAY KEYTAG

PAYMENT KEYCHAIN WITH TRACKING.

Pay with it. Track it. Never lose it.
SHOP

SURFER BAND

ROPE BRACELET

Made for life outside.
SHOP

TRAVEL BAND

SILICONE BRACELET

Designed for everyday life.
SHOP
URBAN TRACKER

PAYMENT KEYCHAIN WITH TRACKING.

Pay with it. Track it. Never lose it.
SHOP
Surfer band

LIFESTYLE ROPE WEARABLE FOR PAYMENTS

Payments you wear.
SHOP
everyday band

SILICONE WEARABLE FOR EVERYDAY PAYMENTS.

Built for everyday movement.
SHOP

KIDS BAND

MODULAR WEARABLE FOR YOUNGER USERS AND FAMILIES

Freedom without a smartphone.
 MADE FOR FAMILIES →

ONE CARD · MANY FORMS

NO CHARGING

WATERPROOF

NO CONNECTION REQUIRED

WORKS WORLDWIDE

FLOWER POWER CHARM

PLAYFUL PAYMENT CHARM

A fun way to pay.
 SHOP Flower Power →

MAGIC WAND

PLAYFUL PAYMENT WAND

A fun way to pay.
 SHOP MAGIC WAND →

MAGIC WAND · BY RUBENPAY

NO CHARGING

WATERPROOF

NFC LINK SHARING

CLIP IT ANYWHERE

02 — Family

Freedom without
a [smartphone.]

FOR AGES 7-14

A first payment device — independent, simple, and ready when they are.

More independence for kids.

Contactless payments wherever they go.

No phone needed — just tap and go.

Designed for school, travel and everyday adventures.
Explore for families

03 — Trust

Built on trusted [payment technology.]

Use your RUBENPAY wearable anywhere contactless payments are accepted.
Fidesmo
Nordea
SEB
Swedbank
Handelsbanken
Danske Bank
DNB
Revolut
Mastercard
Monzo
Mastercard
Visa
Mastercard & Visa certified. Accepted worldwide wherever contactless payments are available.
 SEE SUPPORTED BANKS →

04 — How it works

Your bank card — in a different form.

How it [works.]
01
Choose your wearable

Pick the form that fits your everyday life — band, keychain or kids.
02
Download the app and easily connect your card

A guided setup connects your existing bank card in a few minutes.
03
Start paying

Tap anywhere contactless payments are accepted. No phone required.

05 — Shop

Designed for modern [payment behaviour.]
Shop now → How it works