RUBENPAY wearable in everyday life

For banks — a modern payment movement

Payment experiences people actually want to carry.

Wearable payment products designed for movement, simplicity and everyday life — built on trusted infrastructure through Mastercard, Visa and Fidesmo.

No batteryVisa certifiedMastercard certifiedTap to pay

01 — MARKET SHIFT

Payment behaviour is changing.

Consumers expect payments that feel less like banking and more like the rest of everyday life.

SimplerMore personalMore accessibleIntegrated into everyday life

"I haven't taken my wallet out in weeks."

A generation that already lives without their phone in their hand.

02 — WHY IT MATTERS

Where consumer behaviour is moving.

A

More everyday payments

Wearables encourage repeated payment behaviour — coffee, transit, lunch, gym.

B

Stronger top-of-wallet position

Payment objects become part of routines your cardholders actually carry.

C

Modern customer engagement

Differentiated payment experiences across premium, family and loyalty segments.

D

Stay relevant

Position your bank as modern, innovative and lifestyle-oriented — beyond the card.

03 — THE LOOPVERSE

One platform. Every segment.

LOOP is a system, not a single product. One certified payment core, with bands, wands and charms that snap on and off — so a single programme can serve sporty, everyday and premium cardholders, and keep evolving after launch.

LOOP in different colours

One certified base.

A single LOOP core to certify and provision — the expression changes, the payment stays the same.

LOOP with nylon band

Bands per segment.

Nylon, silicone and leather in colours and sizes for sporty, everyday or premium programmes.

LOOP charms

Charms for campaigns.

Collectible forms that keep a launch alive and give cardholders a reason to come back.

LOOP wands

Wands for PR.

A playful form factor that gets talked about — and tapped.

04 — KEYTAG SKINS

Your bank, on the outside.

Everyday KeyTag can carry custom skins in your colours and artwork — for card launches, premium tiers or loyalty rewards. Tracking via Apple Find My and Android Find Hub included.

Discuss custom skins
KEYTAG with coral skin
Coral
KEYTAG with lilac skin
Lilac
KEYTAG with mint skin
Mint

05 — PRODUCTS

Objects people actually wear.

LOOP payment pieces

LOOP

The modular payment wearable.

Everyday KEYTAG

Everyday KeyTag

Keys, payments, tracking.

Rope-style payment band

Surfer Band

From the ocean to the café counter.

Nylon payment band

Travel Band

One band. Every journey.

Leather payment band

Urban Band

Genuine Italian leather.

Payment wand keychain

Magic Wand

A playful keychain. Great for PR.

06 — TRUST & ECOSYSTEM

Built on trusted payment infrastructure.

Compatible with supported banks and accepted worldwide wherever contactless payments are available. Mastercard & Visa certified.

FidesmoNordeaSEBSwedbankHandelsbankenDanske BankDNBRevolutMonzoMastercardVisaFidesmoNordeaSEBSwedbankHandelsbankenDanske BankDNBRevolutMonzoMastercardVisa

07 — HOW IT WORKS

Simple deployment on existing rails.

RUBENPAY LOOP wearable
01

Choose your wearable

Pick the form factor that fits each customer segment — LOOP, band or KEYTAG.

Wearable ready to connect
02

Connect payment card

Cardholders provision securely through Fidesmo to existing Mastercard or Visa credentials.

KEYTAG for contactless payment
03

Start paying

Tap to pay anywhere contactless is accepted — from day one.

08 — PARTNERSHIP

Flexible partnership opportunities.

  • 01

    Cardholder engagement

    Give existing customers a new reason to reach for your brand.

  • 02

    Premium banking

    A tactile, design-led upgrade for private and premium tiers.

  • 03

    Family banking

    LOOP and Everyday KeyTag as a modern family proposition.

  • 04

    Loyalty programs

    Turn rewards into objects customers love to carry.

  • 05

    Co-branded launches

    Your brand on LOOP, accessories and custom KEYTAG skins.

Let's build the next generation of payment experiences.